ATTFE Hub – Valentine’s Window
Hand-painted Valentine’s display
Project Overview
This hand-painted Valentine’s window display was created for the ATTFE Hub, transforming the entrance into a warm and welcoming space centred around connection, community, and conversation.
The design was created to feel friendly and inclusive, encouraging interaction while maintaining a clear and visually engaging composition.
The Concept
The artwork focused on simple, recognisable imagery to create an inviting and relatable message.
Key elements included:
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Two illustrated mugs with friendly character expressions
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A speech bubble reading “Fancy a cuppa?”
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Hand-drawn lettering: “Love to learn with ATTFE”
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Heart motifs to reinforce the theme
The concept links directly to social interaction and community, using the idea of sharing a cup of tea as a familiar and comforting gesture.
Style & Approach
The piece was created in a bold, illustrative style featuring:
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Clean, confident linework
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Soft, approachable colour choices
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Character-led design to add personality
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Simple composition for clarity and readability
The use of light blues, reds, and warm tones created a balanced palette that felt both calm and inviting.
Process
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Initial illustration created digitally
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The design was projected onto the window using VR to accurately scale and position the artwork
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Hand-painted directly onto the glass using the projection as a guide
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Using VR allowed for precise placement, consistent proportions, and a smoother transition from digital illustration to large-scale window painting.
The Outcome
The finished window created a welcoming and friendly entrance to the ATTFE Hub, encouraging a sense of belonging and connection.
The playful characters and conversational tone made the artwork approachable for all ages, reinforcing the community-focused environment of the space.
llustration meets technology
This project highlights how digital tools and emerging technology, such as VR projection, can support traditional hand-painted work. By combining illustration with precise projection techniques, the final result maintains both accuracy and a hand-crafted finish.
Project Details
Client: ATTFE
Location: Sutton-in-Ashfield
Type: Hand-painted window display
Category: Seasonal / Community
